25 lessons from running 30 webinars

Last week I hosted my 30th webinar with TrekkSoft.

Over the course of 30 webinars, I’ve covered topics ranging from content marketing to industry-specific panel discussions to product tutorials. I’ve hosted, presented, co-presented, and moderated these sessions, each time learning something new and interesting about the industry, the audience I’m speaking to, the pain points of the businesses we serve and the many ways I can improve as a speaker, marketer and communicator.

Here’s a list of lessons I’ve learned from each session, a reminder to myself that practice makes perfect and repetition is good for the soul.

1. Content that converts — I actually know a heck lot about writing, editing, publishing, promoting and everything else that goes into content marketing. I should not undervalue myself. However, I need to slow down when I speak.
2. 2018 Travel Trends — Co-hosting a webinar is a dream when you’re working with a close friend and colleague.
3. What’s new at TrekkSoft — Not every feature release requires a huge announcement or campaign. Oftentimes, gently reminding users of new features is good enough. My job is to decide which new release deserves the attention and focus, and which deserves... nothing much really.
4. SEO in 2018 — People in the travel industry…